by Kay Petronelli

People always love to get free stuff. Just think of the caps and t-shirts that some companies give out at a sporting event or any other type of occasion.

Promotional apparel is a very effective way in getting the word out about your business. Your company name is embossed on the apparel of your choice and everyone will see your business name worn by many people.

The most common and least expensive promotional apparel is the t-shirt. A company can buy in bulk from places like Hanes or Fruit of the Loom and then can print any kind of design on them.

You can get away with paying only about $5.00 per shirt. However, if you order several shirts at once then you purchase price per unit will go down.

Hats with a company logo embossed on them are very good marketing items. They make a significant contribution to a company’s marketing campaign. Just think of all the free advertising that a business can get when many different people are wearing their hats. A company investing in a nice styled hat with their logo or company name on them will only have to spend under $5.00 per hat.

Many companies are trying to be more unique and will get kitchen apparel that people can use on a daily basis. These include oven mittens, aprons and towels. These are great because people will use them in their home every day so they will remeber your business every day. It is important that you make your kitchen apparel look attractive so they will want to use them on a daily basis.

One of the last types of apparel that I’ll mention here is athletic apparel. People who exercise often will need athletic apparel and if you give it away to them for free they will be very happy. All you have to do is put your company logo on the apparel and they will be a walking advertisement for you. You can put your logo or company name on headbands and wristbands. These are relatively cheap and will cost less than $2.00 a piece.

As you can see, there are many benefits for companies to use apparel as promotional products. They not only give your company a continuous stream of free advertising but your product or business name will be recognized everywhere. Maybe the next time somebody wants to buy a particular item it could be your company that they choose.

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