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Whether you are an experienced investor, or newly involved in trading, entrusting your money to the market can be hard. The typical investor can feel quite overwhelmed by the movement and realities of the day to day stock market. Many fortunes have been made and lost, many times far greater than the level initially invested.

Yet, the common investor can make headway, and will find that the market is not as overwhelming as it may seem at first. There are available to the average investor some general stock trading principles that, if followed, can guide the investor, showing them how to make money in the investment market, while still protecting their initial investment should the market make a downturn.

The biggest stock trading principle that an investor can heed is to avoid what many professionals call churning. Often, a trader who has access to an online account will feel the temptation to actively trade their shares on the smallest up and down, trying to profit from every move while avoiding taking any losses. This type of trading is ill advised as the average person cannot time the market well enough to make a strategy like this pay off in the long run.

Churning often will eat away at the profits that you would otherwise realize in your portfolio thanks to the commissions that brokerages charge to trade your stocks on your behalf. In reality, a person who churns their portfolio will see their small profits eaten away by the commissions charged on every trade, often leaving an investor who would have made money by simply holding on to their stock with a loss.

Doing one’s homework on a company before purchasing shares is another stock trading principle that an investor should abide by, even if one deals on a regular basis with the business or employer. The average investor has at their fingertips the stock trading tools available on the internet, which when taken advantage of can allow them to know the financial information and outlook of a company, and keep up to date on the company’s movement.

Additionally, tools like stock trading charts and financial summaries can allow the experienced investor (or the investor looking to learn) to make comparisons between companies and industries to do a deeper intrinsic analysis on companies to see whether or not a firm can make it for the long haul. Often, even a shallow analysis of a company versus its competition or industry can yield a wealth of information and allow an investor to make a more informed decision.

Another important stock trading principle to follow is not to obsess over, but still actively watch your portfolio and follow its performance. There are many investors who want to simply buy stock, and \”leave it alone\”, letting it sit and make money over time. Given the average long term return, this can sometimes by the case, but one must always remember that making a profit is never certain in the market.

It is important to keep up to date on the general news and information regarding companies that you have invested in, as well as noting any major changes or developments in the industry or economy that could have either a short or long term effect on the company. Staying informed about these companies will keep you prepared to take action on a trade, remembering always to follow \”Buy low, sell high\” - one of the most useful and obvious trading principles ever stated.