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Impact advertising should play a major role in your campaigns. Understanding how memories are stored as pictures will help your be more effective. “A Picture is worth a thousands words”, sums it all up.

Do you recall all of the words that you read on the screen, or do you remember the pictures and how the ad made you feel? Visualizations are very important in capturing people’s attention.

Emotions can play a major role in our day to day decision making. All marketers need to understand that aside from logic and reason, human behavior is mostly influenced by emotions. Your marketing must spur some emotion to get the best results.

Here is an activity for you. Think of the word anger. How does it look to you? Did you get a picture in your mind or some facts about anger? My guess is you saw an image. According to scientific research, decision making cannot happen without an emotional response. The response comes from the brain system known as the limbic system. Without this emotional signal for the limbic system, the conscious mind is incapable of making a decision.

People need to access emotions to influence there behavior. Emotion drives higher traffic. Buyers want to be impacted. To effectively market, you want to figure out how consumers relate to your product and certain experiences. These experiences will bring up emotions which will influence their behavior.

The next time you watch a commercial with lots of emotion and lights, think about the fact that what they are trying to do is to tie their product in with your happy emotions by association. There are very few words in these commercials, but lots of emotions.

Uncovering the common emotional responses, gives you insight on what you must say and do to succeed with internet marketing. Think about what your customer’s might feel about your product.