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Self tanning products are stiff competition for tanning salons right now. This is because they are less expensive and some of them work great. They used to have a reputation for leaving streaks and making the skin have an orange tint. Now many of them are made with moisturizers and they are for different skin tones. This can mean they aren’t going to go to the tanning salon this year.

They would rather go to the tanning salon. As long as you continue to offer them excellent services they will always be coming back. They have also heard horror stories about self tanning products and so they are going to avoid them. They want a professional look and not one everyone can recognize as fake.

The days of just offering tanning beds and booths are in the past too if you want to keep customers happy. Many of them are looking for immediate results and you can now give it to them. There are tanning showers that spray a mist that will last for up to ten days. There are people that can apply an airbrush tan to customers that looks very natural.

This is great for those who are worried about skin cancer. Some people have very fair skin and they don’t tan well at all. They may be worried about how pale they look and want to change that. No one wants to go to the pool or the beach and get comments about their white skin blinding others.

Pay attention to the cost of tanning in your salon too. People may have to cut down on their expenses from time to time. You want them to see their tanning as a value and not as something that eats away at their income. The more you advertise the emotional benefits of tanning the more they will find value in it. For example how they feel, how they look, and even how it improves their moods will get the point across.

Many customers will have questions and you need to be able to answer them. All of the staff you hire needs to be educated in your tanning practices. They need to know what the customer can expect. If the staff doesn’t appear to have a clue then you will lose customers. They can be just as clueless at home with self tanning products. They will value your tanning salon though if you can be there for them.

You also need to offer great products. Again, knowing about them is important. When a person sees self tanning products at the store they don’t know what will work well for them. Therefore they will be less likely to buy them. If your staff takes the time thought to discuss the products available that will help each person with their tan based on their skin tone they will be encouraged to buy and use it.

The more you know about the market around you the better prepared you can be. It isn’t just other tanning salons that are your competition. It is also those various self tanning products on the market today. They are very tempting and some of them are getting very good reviews. Therefore you need to continue to work to get people into your tanning salon. Hopefully they will be so impressed by it they won’t think to use anything else.